Samsung Latam, the regional division of the electronics large, has determined to current its personal house in Decentraland, an Ethereum-based metaverse platform. The house, which will probably be named “Home of Sam,” will enable customers to have digital contact with totally different merchandise of the model, and play mini-games to win Samsung-branded rewards for his or her avatars.
Samsung Latam Dives Into the Metaverse
Samsung Latam, the Latin American regional division of the electronics firm, has determined to dedicate an internet house to rising the visibility of its model within the digital world. The corporate will keep an area referred to as “Home of Sam” in Decentraland, one of many greatest Ethereum-based metaverse platforms.
In line with stories, the objective of this transfer is to deliver the model nearer to a brand new technology of shoppers utilizing the metaverse as a software. The house is already open for customers, being launched on September 1 with a digital present from the Brazilian trio, Melim.
In regards to the launch of this new digital house and its aims, Arthur Wong, advertising and marketing director for Samsung Latam, said:
Our prospects will be capable to work together with one another and take part in unique reveals, programs, and occasions that we’ll supply totally free at Decentraland, some of the democratic and open areas within the metaverse. Our objective is to be ever nearer to Gen Z, our youthful shoppers who now not draw boundaries between what’s bodily and what’s digital.
Actions and Prizes
The Home of Sam will supply a sequence of mini-games associated to the model, that may also current prizes to customers within the type of unique wearables for its avatars in Decentraland. A number of the most iconic merchandise of the Samsung model are additionally current within the digital house, together with the Freestyle transportable projector.
That is one among many strikes Samsung has already made straight into the metaverse, although the corporate has additionally been lively within the NFT (non-fungible token) market and the bitcoin mining chip enterprise. In July, the corporate launched one other metaverse expertise named House Tycoon as a part of the Roblox platform. In January, the corporate opened its personal retailer in Decentraland.
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