MoonPay just lately introduced a partnership with Ripple, permitting customers to purchase, handle, and retailer XRP instantly by means of the MoonPay app. This integration additionally marks the launch of RLUSD, Ripple’s dollar-pegged stablecoin, which Ripple Labs developed in collaboration with platforms like Uphold, Bitstamp, Bitso, Impartial Reserve, CoinMENA, and Bullish.
MoonPay wrote on X, “In partnership with @Ripple , now you can purchase, retailer, and handle your $XRP instantly inside your MoonPay account. Whether or not you’re a brand new recruit or a loyal soldier, welcome residence.”
In an interview with The Paul Barron Community, MoonPay CEO Ivan Soto-Wright confused MoonPay’s dedication to simplifying crypto adoption by lowering the friction concerned in onboarding new customers. The first purpose is to make crypto wallets as accessible and user-friendly as conventional financial institution accounts. MoonPay goals to supply a seamless expertise for customers, permitting them to simply transfer funds into their wallets with minimal problem.
One among MoonPay’s improvements is a “one-tap” course of, particularly for returning clients who’ve already accomplished the Know Your Buyer (KYC) course of. Though onboarding would possibly contain preliminary steps like KYC and biometric ID verification, this course of streamlines future transactions.
Soto-Wright compares this strategy to the early days of PayPal, which was initially difficult however developed right into a extremely trusted platform. MoonPay’s streamlined expertise seeks to convey related ease and belief to the crypto ecosystem, getting ready it for broader adoption by 2025.
He added that 2024 has been a breakthrough 12 months for MoonPay’s product improvement. “We primarily revamped all our current merchandise, rebuilding them from scratch to make sure a top-notch consumer expertise,” he defined. The purpose was to create a seamless and polished interface, very similar to Apple Pay, to make the platform intuitive and freed from glitches.